UCC's newest, 'edgy' TV ad begins airing April 3

Written by J. Bennett Guess

Sunday, 26 March 2006

"Ejector seat," the UCC's newest television commercial, will begin airing nationally on April 3, just in time for Easter. Playing to church"s expressed concerns about alienation-- first emphasized in the UCC's controversial "bouncer" ad that aired on cable networks in December 2004 and March 2005-- "ejector seat" employs a bit of humor to underscore one of the campaigns central themes, "God doesn't reject people. Neither do we." During its three-week run this April on multiple cable networks, the $1.5 million ad buy means that about 60 to 65 percent of the U.S. population is expected to see the ad at least once. Fundraising is ongoing with hopes of collecting an additional $800,000 to keep the ad on the air through Mother's Day. Read more... http://news.ucc.org/index.php?option=com_content&task=view&id=502&Itemid=54